Mosseri said that Instagram is currently developing ways to autodetect when accounts may experience spikes, and subsequently prompt users to turn Limits on.
More warnings for commenters, more filters for creators
The other two updates Instagram’s rolling today are also aimed at combating harassment in comments and DMs.
On the user side, the platform is amping up its offensive comment warning system. This system, introduced in 2019, prescans not-yet-posted comments and serves their writers with popups when offensive and/or potentially guideline-violating content is detected within them.
Mosseri said that up till now, Instagram has served users a mild warning the first time they try to post a potentially abusive comment; it only served “stronger” warnings when they tried to post abusive comments multiple times.
“Now, rather than waiting for the second or third comment, we’ll show this stronger message the first time,” he said.
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Thus far, these warnings have been effective, Mosseri said. In the last week, Instagram showed warnings around one million times per day, and around 50% of the time, the comment was either edited or deleted by the user post-warning, he said.
If people don’t feel safe, they’re not going to use IG, which means we have to keep working to prevent abuse. There are over 1B people on IG, which inevitably includes some racists. So we’re going to keep making changes and listening to feedback about what more we can do.
— Adam Mosseri ? (@mosseri) August 11, 2021
As for the creator side, Instagram is globally expanding Hidden Words, an autofilter that shunts DM requests with potentially offensive words, hashtags, and emojis into a separate folder, so creators don’t have to look at them if they don’t want to.
Hidden Words also catches potentially spammy and “low-quality” DMs, Mosseri said.
This feature will roll out to all users by the end of August.