According to Variety, the former Sex and the City star, Cynthia Nixon, is starting off with her first TV Interview at Wendy Williams Show since announcing her campaign to run for governor of New York.
The talk show usually focuses on celebrity and pop-culture news, often steering clear of the political topics but the show is also very popular and has about 2 million viewers per episode, which is a major draw for Nixon’s team.
Rebecca Katz, Nixon’s campaign spokesperson, told Variety that Wendy Williams’s viewership, plus her easy candour, were the reasons for this choice, also adding that her show reaches all corners of the state, and will give Nison pop visibility for the campaign. “We win by getting her in front of voters, because we actually want them to see the real Cynthia” she said.
In other words, Nixon is trying to appeal straight to female voters—particularly black women, who are a vital demographic for the Democratic Party. She’ll need the help of women of color in order to unseat N.Y.’s Democratic two-term governor, Andrew Cuomo.
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Over the years, Williams has also established herself as a through-and-through New York voice, so she’s more than capable of asking Nixon questions that are relevant to local voters. She’s a straight shooter and a niffler for gossip and truth, poking and prodding her guests until she gets her viewers the juiciest answers possible.
Williams also has an incisive political point of view. Back in 2015, she was among the first figures in the TV industry to say that Donald Trump had a real shot at the presidency. Since then, she’s covered plenty of political headlines in her “Hot Topics” segment, particularly the ongoing saga of former Trump appointee Omarosa Manigault.
Nixon’s campaign is still fresh, as she only formally announced her bid in mid-March!—so most potential voters still don’t have a handle on her platform or her voice, really. One interview with Wendy Williams could tick off all those boxes.